I Buy, Therefore I Am: How Brands Hijack Your Identity
Brands sell identity, not products. Discover how consumerism hijacks your selfhood & turns citizens into consumers. Unpack the "perfection of slavery."
Jason Tran
Sep 18, 2025
Brands sell identity, not products. Discover how consumerism hijacks your selfhood & turns citizens into consumers. Unpack the "perfection of slavery."
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